Trade-offs that help describe your values

Back companies that are moving from traditional energy toward cleaner operations.

Only back companies whose core business is already low-carbon or renewable.

Avoid companies with substantial environmental impacts, even if they are improving.

Reward companies making credible environmental progress, even from a difficult starting point.

AI progress should be embraced when there is evidence of useful productivity gains.

AI exposure should be treated cautiously where jobs, privacy, or social stability may be harmed.

Strong privacy protections matter more than highly personalised digital services.

Personalised services can justify responsible collection and use of customer data.

Improving labour practices can be enough if the direction of travel is credible.

Strong labour standards should be a prerequisite before capital is committed.

Automation should be limited when the burden falls heavily on workers.

Automation should be adopted when it improves productivity and competitiveness.

A company's primary responsibility is to maximise shareholder value within the law.

Companies should balance shareholders with employees, customers, communities, and society.

Companies should make a fair social contribution, not just minimise tax legally.

Companies should minimise taxes legally when it supports shareholder returns.

Gambling creates enough social harm to be a serious investment concern.

Gambling can be a legitimate entertainment business for informed adults.

Strong profits are necessary to fund medical innovation and future treatments.

Affordable access to healthcare should come before maximising profit.

Investors should engage with imperfect companies to encourage improvement.

Investors should avoid companies that materially conflict with their values.

Ethical considerations should take precedence over maximising returns.

Ethical considerations should be balanced with financial returns.